What is most likely used to evaluate an ad before it runs to try to determine its effectiveness?
A) narrative testing
B) competitive research
C) brainstorming
D) comparative analysis
E) copy testing

Question

Quizplus · Accepted Answer

Copy testing is used to evaluate an ad before it runs to predict its effectiveness. This involves showing the ad to a sample audience and collecting their reactions and feedback through surveys and other research methods. This helps advertisers identify potential problems and make changes to improve the ad's impact before it is released to the larger market.

What Is Most Likely Used to Evaluate an Ad Before