Celebrities and product placements are credibility techniques used to give consumers permission to believe a claim or selling premise.

Question

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Celebrities and product placements are often used to increase the credibility of a product or service and provide consumers with a reason to believe in the claims being made. This technique is known as an appeal to authority and is commonly used in advertising and marketing to persuade consumers to make a purchase.

Celebrities and Product Placements Are Credibility Techniques Used to Give