Jell-O ads contain the phrase "Make some magic." All Ace Hardware store ads contain the statement "Life is an ongoing project." The American Dairy Farmers run ads that say,"Ahh,the power of cheese." These are all examples of ________.
A) jingles
B) testimonials
C) unique selling propositions
D) slogans
E) slice-of-life appeals

Question

Quizplus · Accepted Answer

The phrases in the ads are distinctive and catchy statements meant to be associated with the brand or product, making them slogans.

Jell-O Ads Contain the Phrase "Make Some Magic