Apple ran ads featuring real people who had switched from Microsoft Windows-based PCs to Macs.These ads most likely used a ________ strategy.
A)testimonial
B)lifestyle
C)slice-of-life
D)promise
E)demonstration

Question

Quizplus · Accepted Answer

The use of real people who have switched from Microsoft Windows-based PCs to Macs in the ads is a classic example of a testimonial advertising strategy. This strategy involves using real people or experts to endorse a product or service to build trust and confidence in potential buyers.

Apple Ran Ads Featuring Real People Who Had Switched from Microsoft