What purpose do brand icons such as the Burger King's Burger King and Geico's Gecko most likely fulfill?

Name: What purpose do brand icons such as the Burger King's Burger King and Geico's Gecko most likely fulfill?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Brand icons such as Burger King's Burger King and Geico's Gecko are created to associate a personality with a brand. They help in creating an emotional connection with the customers by giving the brand a more personal identity. It also helps in improving brand recall and recognition.

What Purpose Do Brand Icons Such as the Burger King's