Patrick and his colleagues were working on the creative concept for a client when they all seemed to hit a blank wall.To help overcome this,they decided to go play a game of basketball.In the second half of the game,Patrick came up with a great idea,and they all went back to work.In which step of the creative process were Patrick and his colleagues when they went to play basketball?

Question

Quizplus · Accepted Answer

Patrick and his colleagues were in the incubation stage of the creative process when they went to play basketball. Incubation involves letting the problem simmer in the subconscious and taking a break from actively thinking about it, which is exactly what they did during their basketball game. During this stage, the mind continues to work on the problem unconsciously, leading to new insights and breakthroughs. Patrick's great idea likely came as a result of this unconscious processing during the break.

Patrick and His Colleagues Were Working on the Creative Concept