The advertising agency for the Ford Focus wants to test the impact of the two headlines it is considering for a magazine ad.What kind of test can the agency conduct to determine this?

Question

Quizplus · Accepted Answer

A split-run test would involve printing two versions of the magazine ad, each with one of the two headlines, and distributing them randomly to different subscribers. The agency can then track which version generates more responses or sales, and use this data to determine the more effective headline.

The Advertising Agency for the Ford Focus Wants to Test