Refer to the following scenario to answer the questions below.
Travelocity.com is an online travel agency that advertises that users will get the best prices on airfare, hotels, and rental cars. Travelocity.com uses the "Roaming Gnome" in its television commercials, often in humorous situations. For example, a recent ad showed the gnome in Europe where he plugged an American appliance (i.e., hair dryer) into a socket and was shocked across the room. All that was shown of him when the smoke cleared was the top of his gnome hat down behind a chair. Viewers hear him say, "Am I going to die?"
-Based on the description of the Roaming Gnome commercials,Travelocity.com's objective for these ads is most likely to ________.

Question

Quizplus · Accepted Answer

The description of the Roaming Gnome commercials suggests that their objective is to get the audience to become aware of and like the brand. The commercials use humor and a memorable character (the gnome) to create a positive impression of Travelocity.com and encourage viewers to consider using their services for travel bookings. There is no mention of creating an emotional pivot, providing how-to information, comparing with other online travel agencies, or targeting a specific age group.

Refer to the Following Scenario to Answer the Questions Below