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Advertisements for a particular brand of soap include the phrase, "Love the skin you're in." Print ads usually show a close-up of a young woman's clean face, and the copy is usually written as if she is telling the reader the benefits of this soap. She explains how soft your skin will feel and how much you will love that feeling. The copy of this ad was translated into several foreign languages so that it could be used globally. However, German women thought it was strange to use the word love in reference to something other than another person.
-One copy element of the print ad explained the effect this brand of soap had on the young woman's skin structure,which is what allows skin to feel so soft after using this soap.An arrow was used to connect the explanation to the skin on her cheek.What type of copy element does this represent?
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