During the Great Recession,how did some major brands,including Kraft and Walmart,change their type in ad messages in order to create a softer and less stiff appearance?
A) They capitalized the letters.
B) They made the font nonlinear.
C) They narrowed the width of the letters.
D) They used lower case letters.
E) They changed logo colors to blue and green.

Question

Quizplus · Accepted Answer

During the Great Recession, some major brands like Kraft and Walmart changed their type in ad messages to create a softer and less stiff appearance. One way they did this was by using lower case letters, which are typically seen as more informal and approachable. This conveyed a more empathetic and relatable message to consumers who were struggling financially during the recession.

During the Great Recession,how Did Some Major Brands,including Kraft and Walmart,change