________ work for a specific vehicle,such as a magazine or local television station,with the objective of building the best possible argument to convince media planners to use the medium they represent.
A)Media buyers
B)Account planners
C)Media researchers
D)Media salespeople
E)Media brokers

Question

Quizplus · Accepted Answer

Media salespeople work specifically for a medium, such as a magazine or local television station, and their job is to convince media planners to use the medium they represent. Media buyers are the ones who actually purchase the advertising space, account planners create the overall advertising strategy, media researchers gather data and insights about the target audience and media landscape, and media brokers act as intermediaries between media buyers and sellers.

________ Work for a Specific Vehicle,such as a Magazine or Local