Which of the following relies on the power of personal communication in consumer decision making?
A) word-of-mouth
B) advertainment
C) guerilla marketing
D) product placement
E) search engine advertisement

Question

Quizplus · Accepted Answer

Word-of-mouth is a form of personal communication where consumers talk to each other about their experiences with a product or service, and this can greatly influence decision making. The other options do not rely exclusively on personal communication.

Therefore, the correct answer is A) word-of-mouth.

Which of the Following Relies on the Power of Personal