A new pizza restaurant is opening in town.The owners of this restaurant decide to place an advertisement in the town newspaper announcing the date of their big opening.The owners of the restaurant are using ________.
A)mass media
B)interactive media
C)viral marketing
D)addressable media
E)broadcast media

Question

Quizplus · Accepted Answer

Mass media refers to the use of traditional advertising channels such as newspapers, television, and radio to reach a large audience. In this case, the restaurant owners are placing an advertisement in the town newspaper to announce their opening date, which is an example of mass media.

A New Pizza Restaurant Is Opening in Town