What is the key difference between directory advertising and brand-image advertising?
A) Directory advertising reaches people who already know they have a need for the product or service.
B) Directory advertising provides directions on how to use the product, but brand-image advertising does not.
C) Directory advertising provides interactive maps with directions on how to find the retailer's location.
D) Directory advertising is used in the initial stages of consumer decision making regarding a purchase.
E) Directory advertising is more expensive than brand-image advertising.

Question

Quizplus · Accepted Answer

The key difference between directory advertising and brand-image advertising is that directory advertising is directed towards people who already have a need or interest in the product or service, while brand-image advertising is more focused on creating a positive image or association with the brand in the mind of potential customers. Directory advertising typically includes listings in business directories, search engines, and other directories that are used by consumers who are actively searching for a particular type of product or service, while brand-image advertising is typically more focused on creating awareness and building the brand's reputation over the long term.

What Is the Key Difference Between Directory Advertising and Brand-Image