Using ________,national advertisers buy local advertising on a city-by-city basis from local television stations.
A) independent buys
B) spot buys
C) specialty buys
D) syndicated buys
E) underwriting

Question

Quizplus · Accepted Answer

Spot buys are the purchases made by national advertisers to buy local advertising on a city-by-city basis from local television stations. Independent buys are purchases made directly from the media outlet, specialty buys are purchases of specialized programming or time slots, syndicated buys refer to purchasing national programming for local stations, and underwriting is a type of sponsorship where the advertiser supports the program but does not advertise products or services.

Using ________,National Advertisers Buy Local Advertising on a City-By-City Basis