The cost of outdoor advertising is typically based on a(n)________,which is a traffic count of vehicles passing a particular location during a specified period of time.
A) impression
B) showing
C) resonance
D) reach
E) frequency

Question

Quizplus · Accepted Answer

The term "showing" is used in outdoor advertising to refer to the number of times an advertisement will be displayed to passing traffic. On the other hand, impressions, resonance, reach, and frequency are all terms used in measuring other forms of advertising, such as print, TV, and radio.

The Cost of Outdoor Advertising Is Typically Based on A(n)________,which