________ describes an approach to marketing that uses advertising driven by keywords that consumers use to search for information.

Question

Quizplus · Accepted Answer

Search marketing refers to the practice of advertising through search engines, primarily through paid search or search engine optimization (SEO), where marketers use paid search ads or optimize their website to appear at the top of the search engine results page (SERP) for specific keywords related to their products or services.

________ Describes an Approach to Marketing That Uses Advertising Driven