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P&G Is a Major Producer of Consumer Coupons and Prefers

Question 105

Multiple Choice

P&G is a major producer of consumer coupons and prefers to deliver them to consumers through newspaper advertising.P&G is very concerned about the reproduction quality of the advertisements,wants to command more attention than just another ad in the paper,and wants to place different ads in different markets.Which type of newspaper advertising will meet P&G's needs?


A) classified
B) display
C) supplements
D) co-op
E) preferred

Correct Answer:

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