Rush Limbaugh is a conservative talk show host who is heard on hundreds of radio stations around the country.Advertisers such as Select Comfort beds advertise on his program because of the high level of loyalty of his audience.Local radio stations purchase the rights to air his program on their stations.National advertisers can purchase advertising time from the program provider or the local station,and local businesses usually purchase advertising during this show from the local station.What type of radio advertising does this represent?
A) network radio advertising
B) spot radio advertising
C) syndicated radio advertising
D) news radio advertising
E) up-front radio advertising

Question

Quizplus · Accepted Answer

This represents syndicated radio advertising because Rush Limbaugh's program is produced by a national syndication company and is heard on multiple radio stations around the country. Advertisers can purchase advertising time from either the program provider or the local station.

Rush Limbaugh Is a Conservative Talk Show Host Who Is