Refer to the following passage to answer the questions below.
Allison works in the media department of a large advertising agency.Her biggest client is P&G,a major manufacturer of consumer packaged goods that spends billions on consumer advertising every year.Allison is putting together a media plan for P&G using a variety of media vehicles.
-The media plan also calls for magazine advertising,and the creative execution will have the color extend to the edge of the page.What type of page will Allison need to purchase?
A) gatefold
B) back cover
C) double-page spread
D) bleed
E) gutterless
Correct Answer:
Verified
Q26: _ combines information on subscribers kept in
Q27: Which is the largest category of radio
Q28: _ can deliver the same radio stations,regardless
Q29: Commercials set to music are known as
Q30: The bulk of P&G's television advertising is
Q32: Dole-the fresh banana,juice,and canned fruit company-has begun
Q33: _ provides audio files downloaded or streaming
Q34: The typical radio programming day is divided
Q35: Refer to the following passage to answer
Q36: P&G is concerned that some of the
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