As discussed in the chapter,________ media are created and controlled by the organization that holds the brand.
A)traditional
B)owned
C)interactive
D)earned
E)primary

Question

Quizplus · Accepted Answer

Owned media refers to media channels that are created and controlled by the brand or organization. These can include websites, social media accounts, and blogs, among others. The brand has complete control over the content and messaging on these channels.

As Discussed in the Chapter,________ Media Are Created and Controlled