The biggest advantage of owned media is ________.
A)cost effectiveness
B)efficiency
C)reach
D)control
E)interactivity

Question

Quizplus · Accepted Answer

The biggest advantage of owned media is control. With owned media, businesses have complete control over the content and messaging, allowing them to tailor it to their specific audience and brand. They can also control the timing and frequency of communication. This ensures consistency and accuracy of the message that business wants to convey. Cost effectiveness, efficiency, reach, and interactivity are also advantages of owned media, but not the biggest advantage.

The Biggest Advantage of Owned Media Is ________