Which of the following is the most important reason social networking websites are valuable to marketers?
A) high number of click-throughs
B) affordable banner advertising
C) access to any demographic
D) effective niche marketing
E) ability to engage the power of friendship-based influence

Question

Quizplus · Accepted Answer

The ability to engage the power of friendship-based influence is the most important reason social networking websites are valuable to marketers. Social media platforms provide marketers with the ability to create engagement-based marketing strategies that tap into the power of customers' connections with friends and family. By leveraging social media networks, businesses can promote their products and services to a wider audience and generate word-of-mouth referrals through their existing customer base.

Which of the Following Is the Most Important Reason Social