A product's package is both a container for the product and a brand communication vehicle.

Name: A product's package is both a container for the product and a brand communication vehicle.
Brand: Quizplus
Rating: 4.9 (41 reviews)

Question

Quizplus · Accepted Answer

A product's package serves the dual purpose of packaging the product and communicating the brand message to the consumers. The packaging design, shape, color, and material can all contribute to creating a certain brand image and help the product stand out on the shelf.

A Product's Package Is Both a Container for the Product