The typical unhappy customer is more likely to contact the brand with his complaint than to share his complaint about a brand with his friends,family,and coworkers.

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Research has shown that unhappy customers are more likely to share their complaints about a brand with their friends, family, and coworkers than to contact the brand directly. This is known as the "spillover effect" and highlights the importance of addressing customer complaints promptly and effectively to prevent negative word-of-mouth spread.

The Typical Unhappy Customer Is More Likely to Contact the Brand