Refer to the scenario below to answer the questions that follow.
Bob and Larry have taken their fly fishing equipment and accessory business, Flies-R-Us, to the Internet because they wanted to expand their business. However, they don't have much money to use conventional media to drive traffic to their site.
-Bob and Larry wanted to develop a groundswell of marketplace demand for their store,so they used email to circulate a message among all of their family,friends,and customers for whom they had email addresses.What type of marketing is this?
A) branded entertainment
B) traditional
C) viral
D) guerilla
E) mobile

Question

Quizplus · Accepted Answer

This is an example of viral marketing, where the message is spread through word-of-mouth or through social media channels. Bob and Larry are using their existing network to share their message and create a groundswell of demand for their store. They are relying on the power of social networks to help spread their message, rather than spending money on traditional media.

Refer to the Scenario Below to Answer the Questions That