Which concept refers to marketers tracking how much competing brands spend on media compared to how much they are spending on their particular brand?

Question

Quizplus · Accepted Answer

Share of voice refers to the percentage of advertising or communication that a particular brand or company has in a specific market or category compared to its competitors. It includes tracking how much competing brands spend on media compared to how much they are spending on their particular brand. The goal is typically to increase a brand's share of voice to gain a larger share of the market.

Which Concept Refers to Marketers Tracking How Much Competing Brands