________ describe what a company wants to accomplish regarding the delivery of its brand messages and their impact on the target audience.

Question

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Media objectives describe how a company plans to deliver its brand messages to the target audience. This includes deciding on which media channels to use, how frequently to advertise, and what message to convey. Reach objectives refer to the number of people the company wants to reach, frequency objectives refer to how often the message is delivered, and mission and vision statements are broader statements of a company's purpose and goals.

________ Describe What a Company Wants to Accomplish Regarding the Delivery