Which concept describes the percent of people exposed to a brand message one or more times within a specified period of time?

Question

Quizplus · Accepted Answer

Reach is the concept that measures the percentage of people who are exposed to a brand message at least once during a specific period, typically four weeks in the case of television or radio. It is a measure of the total size of the audience that has been reached by the message.

Which Concept Describes the Percent of People Exposed to a Brand