A media strategy that involves high ________ most likely involve creating broad exposure using many media vehicles,while a strategy involving high ________ is most likely narrower in focus with a more limited list of media vehicles.

Question

Quizplus · Accepted Answer

The terms used in the options are related to media planning. "Reach" refers to the number of people or households exposed to the message at least once, while "frequency" refers to the number of times the message is exposed to the same audience. A media strategy with high reach is focused on getting the message to as many people as possible, while a strategy with high frequency is focused on repeated exposure to a narrower audience. Therefore, the correct option is D) reach, frequency.

A Media Strategy That Involves High ________ Most Likely Involve