If a flighting strategy works,there will be a ________,which means that consumers will remember the product across the gap until the next advertising period begins.

Question

Quizplus · Accepted Answer

A carryover effect occurs when the impact of a marketing stimulus (such as advertising) persists beyond its immediate period of use. In the context of a flighting strategy, the periods of advertising and non-advertising are spaced apart, and if the strategy works, the advertising will create a lasting impression on consumers that carries over into the next non-advertising period.

If a Flighting Strategy Works,there Will Be a ________,Which Means