To be more precise in determining the efficiency of a potential media buy,planners often look at the ________.
A) targeted cost per thousand (TCPM)
B) gross ratings points (GRP)
C) cost per impression (CPI)
D) category development index (CDI)
E) brand development index (BDI)
Correct Answer:
Verified
Q44: Which calculation of efficiency is an estimate
Q45: Which metric is designed to estimate the
Q46: In the case of designated marketing areas
Q47: What does CPM stand for?
A)cost per million
B)cost
Q48: In a flighting schedule,which term refers to
Q50: _ refers to the way the advertising
Q51: What two figures are needed to calculate
Q52: Using a _ strategy,a media planner would
Q53: Which type of schedule is designed to
Q54: If a flighting strategy works,there will be
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents