Developing a media strategy is the fourth and final step in developing a media plan.

Name: Developing a media strategy is the fourth and final step in developing a media plan.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Developing a media strategy is not the final step in developing a media plan. It is an early step, typically followed by setting media objectives, selecting media channels, determining the media mix, and implementing the plan, among other steps. The process concludes with evaluating the effectiveness of the media plan.

Developing a Media Strategy Is the Fourth and Final Step