Once the media purchases have been made,the media buyer is no longer involved with the advertising campaign.

Name: Once the media purchases have been made,the media buyer is no longer involved with the advertising campaign.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The media buyer still plays a role in monitoring the success of the media placements and ensuring they are delivering the desired results. They may need to adjust the media plan or negotiate new placements if necessary.

Once the Media Purchases Have Been Made,the Media Buyer Is