If a company wants to increase the percent of people exposed to its message during its media campaign,then the company is most likely trying to increase its ________.

Question

Quizplus · Accepted Answer

Reach refers to the number or percentage of people who are exposed to a particular marketing message through a specific media channel or campaign. If a company wants to increase the percent of people exposed to its message during its media campaign, then it is trying to increase its reach.

If a Company Wants to Increase the Percent of People