28th Avenue Wine & Spirits decided to start advertising its business,but it does not have a large budget to devote to it.However,the company's sales are seasonal,with the highest sales occurring between Thanksgiving and New Year's.If 28th Avenue Wine & Spirits would like to have a media presence all year round,which continuity schedule would most likely make the most of the budget?

Question

Quizplus · Accepted Answer

A pulsing strategy is the best choice for a business with a limited budget that wants a media presence all year round, while still ensuring increased advertising during the peak season. This strategy involves having regular, low-level advertising throughout the year (the "pulse") with additional, heavier advertising during the high season (the "burst"). This approach helps maintain brand awareness and keeps the business top of mind with customers, while limiting costs by not having high-level advertising throughout the year.

28th Avenue Wine & Spirits Decided to Start Advertising Its