Which aspect of public relations most likely carries no direct media costs?
A) corporate advertising
B) crisis management
C) publicity
D) cause marketing
E) marketing public relations

Question

Quizplus · Accepted Answer

Publicity refers to the process of securing media coverage (such as news stories, features, and interviews) about an organization or its products or services without paying for it. Therefore, it carries no direct media costs. Corporate advertising, cause marketing, and marketing public relations involve paid media placements, while crisis management can involve various costs such as hiring consultants, conducting research, or implementing communication plans.

Which Aspect of Public Relations Most Likely Carries No Direct