The area of public relations that focuses on developing media contacts is called ________.
A)internal marketing
B)media relations
C)public affairs
D)cause marketing
E)lobbying

Question

Quizplus · Accepted Answer

Media relations focuses on building relationships with media outlets and journalists in order to secure positive coverage for a company or organization. Internal marketing focuses on communicating with and engaging employees, public affairs focuses on the relationship between an organization and the government or community, cause marketing focuses on aligning a brand with a specific social or environmental cause, and lobbying involves attempting to influence government policy or legislation.

The Area of Public Relations That Focuses on Developing Media