Material that is published to support a company's marketing public relations efforts is known as ________.
A)a feature story
B)a media kit
C)collateral material
D)supplemental material
E)an annual report

Question

Quizplus · Accepted Answer

Collateral material is specifically created to support a company's marketing and public relations efforts, including brochures, flyers, sales sheets, and other print or digital materials. Feature stories, media kits, supplemental material, and annual reports may also be used in marketing and PR, but they do not specifically refer to the material created for this purpose.

Material That Is Published to Support a Company's Marketing Public