Which of the following is FALSE regarding online communication?
A) Corporate websites have become an important part of corporate communication.
B) The Internet presents at least as many challenges to public relations professionals as it does opportunities.
C) The Internet makes it possible to present the company's image and story without going through the editing of a gatekeeper.
D) The Internet does not allow managed communication directly between organizations and audiences without the gatekeeping function of other mass media.
E) Gossip and rumors can spread around the world within hours.

Question

Quizplus · Accepted Answer

This statement is false. The Internet does allow managed communication directly between organizations and audiences without the gatekeeping function of other mass media through social media, email marketing, and other direct communication channels.

Which of the Following Is FALSE Regarding Online Communication