Marketers tend to believe that public relations is more effective at providing credibility than at driving sales for a brand.

Question

Quizplus · Accepted Answer

Public relations is frequently used to establish trust and credibility with a brand's target audience through various media coverage, community relations, and influencer partnerships. While it can indirectly drive sales by increasing brand awareness and loyalty, its primary goal is to build a positive reputation and reputation boost rather than directly increasing sales.

Marketers Tend to Believe That Public Relations Is More Effective