Although public relations can enhance a company's credibility,it has no role in supporting IMC efforts that focus on a product's sales.
Correct Answer:
Verified
Q105: The key to crisis management is to
Q106: News releases must be written in the
Q107: To facilitate internal marketing with a local
Q108: Companies can associate themselves with a good
Q109: An effective crisis plan should outline who
Q111: If a press release or a feature
Q112: News releases should follow the 5W format
Q113: A feature story is a human interest
Q114: An ad prepared for use in a
Q115: A press conference is useful because a
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