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A Manufacturer of Toilet Tissue Sent Its Brand Mascot to Help

Question 39

Multiple Choice

A manufacturer of toilet tissue sent its brand mascot to help refurbish restrooms at fairgrounds across the country.As part of this project,each restroom was to provide fairgoers with a clean oasis featuring aromatherapy,soothing music,constant maintenance,and premium toilet tissue.Newspaper articles about the company's role in making restrooms inviting are an example of ________.


A) corporate advertising
B) cause marketing
C) issue management
D) publicity
E) sponsorship

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