P&G is a major consumer packaged goods manufacturer that for years has supported the Special Olympics.P&G features the athletes in several of its advertisements and provides assistance and financial support for the event.P&G's employees assist in the Special Olympics every year.What type of relationship management program is this?

Question

Quizplus · Accepted Answer

This is an example of cause marketing, where P&G is aligning itself with a social cause (supporting the Special Olympics) to build brand image and reputation.

P&G Is a Major Consumer Packaged Goods Manufacturer That for Years