The National Pork Board developed the very successful "Pork.The Other White Meat" campaign.The campaign provided nutritional information and pork recipes in an attempt to encourage consumers to view pork as a tasty alternative to poultry and fish.Which of the following functions was the goal of this public relations campaign?
A) influence government regulations on pork
B) gain financial support for pork producers
C) create newsworthy information about pork
D) maintain relationships with pork producers
E) reposition pork

Question

Quizplus · Accepted Answer

The goal of the "Pork.The Other White Meat" campaign was to reposition pork as a tasty alternative to poultry and fish. The campaign aimed to change the perception of pork as a fatty, unhealthy meat and position it as a lean and healthy meat option for consumers. The campaign provided nutritional information and recipes to encourage consumers to view pork in a new light, thus repositioning it in the marketplace.

The National Pork Board Developed the Very Successful "Pork