Julie,who writes a witty daily blog about her life as a college student,has more than a thousand followers on Twitter.Julie frequently mentions her experiences with brands,from fashion to dining,sometimes spreading positive word-of-mouth and sometimes spreading negative word-of-mouth.In public relations terms,Julie is a(n)________.
A) gatekeeper
B) advocacy advertiser
C) maven
D) third-party endorser
E) philanthropist

Question

Quizplus · Accepted Answer

Julie fits the definition of a maven, which is someone who has extensive knowledge and expertise in a particular area and is often sought out for advice or recommendations. Her blog and social media presence demonstrate her expertise in areas such as fashion and dining, and she frequently shares her experiences with brands, both positive and negative. This makes her an influential figure in shaping the opinions and behaviors of her followers when it comes to these brands.

Julie,who Writes a Witty Daily Blog About Her Life as a College