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Refer to the Passage Below to Answer the Questions That

Question 46

Multiple Choice

Refer to the passage below to answer the questions that follow.
Wendy's fast food restaurant had a situation in which a woman found a fingertip in her bowl of chili.Of course,customers were disgusted and sales at that particular Wendy's and Wendy's outlets nationwide went down.Fortunately for Wendy's,it was discovered weeks later that the accuser had a history of filing lawsuits against businesses,and the owner of the lost digit was a co-worker of the woman's husband.The Wendy's location in which this incident occurred received very favorable exposure in the local media once it was learned that the restaurant was victimized by this false accusation.
-The local Wendy's franchise is a good corporate citizen,and the owners of that particular franchise had fostered relationships with local media contacts.What type of relationship management program focuses on developing media contacts?


A) public affairs
B) issue management
C) corporate relations
D) media relations
E) town hall forums

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