Which of the following is NOT a type of company that has traditionally made extensive use of direct marketing?
A) insurance companies
B) book and record clubs
C) gardening firms
D) publishers
E) oil companies
Correct Answer:
Verified
Q13: What is the rationale for the higher
Q14: Measuring and evaluating consumer behavior is part
Q15: Which of the following is communication for
Q16: Service firms in direct marketing specialize in
Q17: During the _ step in the direct-response
Q19: Which of the following is NOT typically
Q20: Which of the following are the two
Q21: Many marketers now use permission marketing to
Q22: What is the purpose of the national
Q23: A direct-response ad on television is known
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