The product or service alone is considered the offer in direct marketing.
Correct Answer:
Verified
Q41: Which type of direct-marketing list is the
Q75: Combining direct-mail lists is known as _.
A)
Q76: Deleting the repeated names on direct-mail lists
Q81: One limitation of infomercials is that they
Q82: One disadvantage of direct marketing is consumer
Q84: One advantage of direct marketing is that
Q85: Combining direct-mail lists is called merging,and deleting
Q86: The four main players in direct-response marketing
Q100: Advertising agencies do not play a role
Q133: Advertisers use database information to target their
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