The marketing manager of Charlie's Car Parts uses a customer database to e- mail promotional information to customers.The demographic information in the database provides the manager with all the data he needs regarding his customers' buying preferences.

Question

Quizplus · Accepted Answer

While the demographic information in the database may provide some insight into customers' buying preferences, it is not the only source of data needed to fully understand consumer behavior and preferences. Additional data such as purchase history, website activity, and survey responses may also be needed to create a comprehensive view of customers' preferences.

The Marketing Manager of Charlie's Car Parts Uses a Customer